Why social media now ?
Given the fact i go daily for meetings with new companies , all got most what i say but some still wonder why ? why now not before? why now not after?
Why to have site on internet ? “everyone else is doing it.”
Why to have social accounts? “We have to be on Facebook and Twitter!”
Now more than ever, it is important to not get caught up in the online trend du jour. Entering the social media arena without a good strategy is at minimum a costly distraction. Worse, you can actually damage your brand. Moreover, if your company/client is not quite ready to face public scrutiny, you have other things to focus on than social media.
Twitter is the hot tactic right now. Given a large enough base of followers, it can be an extremely effective outreach and engagement tool. But, contrary to popular belief, Twitter isn’t free. Given the time and resources required to build and maintain an effective Twitter presence, it’s actually one of the more expensive online outreach tools at your disposal.
Remember that the true value of social media for companies lies in the ability to really listen to your customers versus telling your story. If the number one rule in business is to find out what your customers’ needs are and then respond to them, social media provides a fantastic conduit into what your customers think and want.
It’s certainly tempting to get caught up in the social media fervor, but we can’t lose track of the fact that it’s still results that matter. Consumers prefer to receive online information in the context of articles where they can read about the product or service before they click through to learn more or buy. That consumer feedback reinforces the idea that there’s a major opportunity to use brand storytelling via online articles to get marketing messages across in measurable, convincing ways – a much more contextual consumer contact than a 140-character tweet.
We @ Aigcmiddleast know that well DO YOU ?
if pizza hut’s is looking to hire kido for twitter…you should think about it twice before you move on check the story Pizza and twitter
