What you need for high rankings on Google
1-5
Ranking factor 1: website accessibility
It doesn’t make sense to optimize your web pages if search engines cannot access your web pages:
- Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website.
- The HTML code of your web pages should be error-free and your web server should return the correct response code. The contents of your web pages should be readable to search engine spiders.
Before you start to optimize your web pages, check if search engines can read your web page content.
