What you need for high rankings on Google 2
2-5
Ranking factor 2: keywords
Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign.
- Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better.
- Start with very targeted keyphrases that consists of many words, for example “laser clinic in jordan amman”.
- When you have top rankings for these targeted keyphrases, proceed with more general keywords such as “jordan amman clinic”.
- When you have top rankings for these keyphrases, you can proceed with very general keywords such as “clinic”.
In general, targeted keywords have a much higher conversion rate than general keywords, i.e. you will get more sales per visitor with “laser clinic in jordan amman” than with “clinic”.
Also think about the type of visitor that you attract with a keyword. Are these people interested in information or do they want to buy?
