As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, consider: Create, Optimize & Promote: The cycle starts with optimized content creation and promotion. Spark an Interest: Content is noticed, shared & voted on. Grows awareness. Grow the Network: Increased exposure attracts more subscribers, fans, [...]
As you already know, some of the scarcest (rarest) yet most valuable information a CEO can obtain is honest, unfiltered feedback. Think about it. You interact all day with managers, employees, and handlers working to keep the boss happy and therefore keep their job. Sure, being surrounded by “Yes men” can be more comfortable, but [...]
“Social media is, quite simply, the collaborative tools used for communication. It relates to the media—that is, those storage/transmission tools that relay data—but refers to that which allows users/members to be social and interact with one another. That said, social media in the online world relates to any online application that empowers two or more [...]
Your Customer Service pages need to clearly display the customer service phone number and email address. If you are planning to provide long, detailed answers and step by step troubleshooting, you should focus on facebook. Facebook helps to facilitate detailed conversations. More than one person can see the question and answer. It allows for one on [...]
Set up alerts and feeds to catch every mention of your name, company, brand, employees, domain, etc. You want to get notification before a problem escalates or enters the top search results. There are hundreds of tools that can help you manage your online reputation, but as a small business owner or individual, the following [...]
Why we keep hearing in every meeting, every presentation and nearly every discussion about social media, the question arises: “Can You Create ROI?” It’s a legitimate concern—we’re running a businesses here, not free NGO —and beyond anything else we do, we sell things to make $$$ . And while numerous other benefits of social media [...]
Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. Sure, most social media marketing plans often start with the obvious contenders, such as Facebook and Twitter, mostly because the audiences there are so vast and diversified that you’re bound to find people interested in [...]
Social media is currently all the rage because it’s new. But let’s be honest here. It’s really not that new. In fact, we’ve been offering social media services for 2 years now, well before most even knew about the potential of social media or believed in the promise of the technologies. In other words, if [...]
Let’s say you meet a guy at a dinner party — we’ll call him Mike. Mike’s daughter is selling hot dogs to raise money for her school class. The immediate day after you meet Mike, he starts calling you and emailing you with requests to help his daughter out. (You don’t tell him you’re a [...]
This is quite obvious, but hear me out. Social media is more than just broadcasting. It’s about connecting and networking. Every so often, a potential client comes to me and asks me to promote a blog post or article, mostly because they don’t have an audience for the blog post to spread on its own. [...]
We are sharing with you couple of tips , if you are planning a social media programme : 1. Be clear about your objectives 2. Be clear about your measurables 3. Select the right suppliers and partners who understand your brand, can generate fresh content and are comfortable in the social media environment 4. Strive [...]
Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience. Every organization wants to better know their customer segments. Traditional market research and focus groups can be expensive and time consuming. Social media monitoring now provides a cost [...]
Why this is important: Because the conversations are going to happen, with or without you. It is always better to be an informed participant in the dialogue, and to understand the lay of the land before you take your first steps. In the case of building your brand online, ignorance is definitely not bliss. You [...]
This post will be so clear Have Twitter accounts for your company and yoursself. Have a Facebook account for yourself and a page for your company. Have a WordPress blog, create an administrator account using your name, and blog at least 3 times a week. Once you start to use these tools, assign someone within [...]
For social media to be effective you must: Identify your niche and your best target audience. Listen. Better understand your prospective clients marketing challenges, obstacles, and frustrations. Be transparent. The success of your audience must be more important than your own. But it goes without saying if you can help your audience with their success [...]