Online Marketing Tips Blog | Aigc middleast

Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience. Every organization wants to better know their customer segments. Traditional market research and focus groups can be expensive and time consuming. Social media monitoring now provides a cost effective method to gain an in-depth sense of what consumers want and need. This whitepaper outlines how you can utilize that information to make your website(s) and Pay Per Click (PPC) campaigns more effective.
You’ve invested in a web content management system so you have the right tool, and you’ll already have the industry knowledge for success, but how do you harness this with effective, targeted copy to pull in your customers?
In the ‘traditional’ world of bricks and mortar businesses, you might have considered advertising or direct mail to drive traffic to your site.
The good news is that in this digital age, it’s even easier to connect with your potential customers! They’re already searching for your products and services even as you read this. But are they finding you? What if you could ensure that you’re using words and phrases that they’re searching for? What if you could know what words or phrases connect with your competitors?

The secret is to make it as easy as possible for search engines to find your site and the great content you
have created. How have you chosen the keywords that are being used for your search engine optimization
(SEO) efforts? What were the reasons for your choices? Technology now offers the ability to gather the
words and phrases that consumers are using online when talking about your brand, industry and
competitors. The advantage to using these words for SEO purposes is that these are the same type of
words that people are using to search for your products and resources! The value is that your site has more
targeted visibility. Getting ranked is one thing, but it’s even more effective to rank for the way that your
audience is looking for you.

Why this is important:
Because the conversations are going to happen, with or without you. It is always better to be an informed participant in the dialogue, and to understand the lay of the land before you take your first steps. In the case of building your brand online, ignorance is definitely not bliss. You must be prepared to take a hard, realistic look at your brand through the rest of the world’s eyes so you can better understand how to talk with them and be a valued conversation partner.
How it fits into your plan:
This is very similar to market research, or even just keeping a pulse on your customer base. Consider this a piece of business development, and spend 15 minutes a day perusing your alerts. If people are talking about you, pick five posts a week that you find in your reporting, go out there, and respond.

This post will be so clear

Have Twitter accounts for your company and yoursself.

Have a Facebook account for yourself and a page for your company.

Have a Wordpress blog, create an administrator account using your name, and blog at least 3 times a week.

Once you start to use these tools, assign someone within your company to act as the community manager (if you’re a one-man or one-woman business, this manager will be you!). This person will control your online voice. With all social media sites, you get back from them what you put into them. In other words, it’s critical to start, follow, and take part in ongoing conversations. Finally, track your successes and take small steps to grow your social media presence as required.

For social media to be effective you must:

• Identify your niche and your best target audience.
• Listen. Better understand your prospective clients marketing challenges, obstacles, and frustrations.
• Be transparent. The success of your audience must be more important than your own. But it goes without saying if you can help your audience with their success you will be successful.
• Build relationships. People always want to work with people that they know, like, and trust. Social media
  

In the SEO business there are fair number of experts, but in Social media there are so so many social media marketing experts, many of whom are self-proclaimed gurus in their field.

The 10,000 hours line ….

To be good in anything you need to spend 10,000 hours doing it !

What exactly does it take to become a search engine optimization expert or a social media marketing expert? In both of these aspects of search engine marketing, you begin by learning.  As the ideal marketer, you gets your hands on every single search engine optimization and social media marketing book or blog you can possibly find, and then you absorb the information presented within like a sponge. You begin following the experts (you know, the real ones) online. After awhile, you’ll be book smart. You’ll know what to do and what not to do. Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey.

Learning is the easy part. Applying the knowledge is the hard part. When it relates to SEO, the ability to apply that knowledge is easy since you can either create or buy a website that lets you begin applying the skills you need to become an expert. When it comes to social media marketing, you need to build up a presence by obtaining clients of some sort. And you’ll soon learn that it’s not that easy to find them.

When we started selling social media package with SEO package, most were like why ? does it effect my SEO  results ? keep it short this is compare between Google Caffeine and Google Index :

• Rankings are unlikely to fluctuate. Taken across all of the keywords for a client there should be a tiny percentage change in ranking.
• Websites that do lose rankings are likely to be relying on older, archived content that’s not been updated in years. Keeping your site fresh to be crawled by Caffeine will be important.
• There have been no changes to give one sector any new advantage over another.
• Generic terms against long tail terms in Caffeine show a greater priority for News, Information and Social Media – which fits with generic terms being less clear in terms of the searcher’s intent.
• Only 5% of urls contain exact matches for the searched keyword, 6% of the total point score is made up by exact match urls.

So a new client on the door, the client is so exicted about having social media campaign, but :

1. He is not planning to tweet as much as you have in mind.

2. He is not into facebook applications .

3.The idea of blogging once per week sounds like heavy load.

4.The team he is hiring to help you worse than him ….

WHAT YOU CAN DO ?

Social Media Effort

Going beyond the business and closing deals , this weekend we had the chance and thanks to @jordantimes to be part of Amman 350   ,it was so perfect, it was amazing , we as social company tweeted about, joined the effort and what we believe in as services do double the results when it comes to down to earth news, close to people, support without asking for returns …

1. JORDANTMES: got 3000 uv googling about copenhagen & middle east.

2. JORDANTIMES:new 250 twitter followers.

3. another partners got 500 uv on their blog.

4. twit pics we shared got 1200 views

maram amous aka me !

The amazing final and official photo

 You can read pr : Amman 350

View the whole photos on flickr : Amman 350

People from middle east not far from social media , but the way they use social media is just far from what other parts of the world using it.

For example:

• most social account by far on middle east created for finding a date at the end of the day.

• 1% or less of social accounts made by middle east business sector .
• Business sector still believe in advertising classic way, instead of creating social media campaign.
• IT departments (yes IT not internet department or webmasters ), are mid 90’s thinkers and believers ! so it’s about getting new computer for them instead of getting twitter account !!!!
• the irony is 90% of IT employees at any company has facebook account ( yes for dating too) but none will ever start company page !.

A lot of companies are trying to get on the social media bandwagon. You might have two companies, both wanting to leverage the power of social media but one gets it right and the other struggles.

The biggest shift for a lot of companies is to make sure your mindset is outward-in rather than inward-out. In the past you’d have marketing divisions that sit for a year and scope out what’s going to be their next message, and sit behind closed doors and think they have all the answers, when the answers are actually now on their fingertips externally. Their customers are more than happy to provide what their needs are. So that’s the biggest shift is one company that’s thinking outward-in is going to beat the company that’s thinking inward-out. That’s a huge paradigm shift.

The other piece is to keep the investment relatively light, because you’re not going to get it right the first time, so it’s important to be flexible and to adjust accordingly. Coca Cola gets a lot of things right but they jumped into Second Life thinking it was the next best thing and it was great, but they jumped into it a little too much. They didn’t go in with a light approach, and so they spent tons of money and then they only had about 30 people come to visit this pavilion that they built within Second Life. Some of the stuff is changing quickly so it’s important to be as light as possible and adjust quickly.

A great term to use is Beta. Google uses Beta a lot when they’re doing their stuff. From a tax purpose you can write that off as an investment.

Banning social media in the work place is:

* Analogous to banning the Internet
* Analogous to banning the phone because you might make a personal phone call
* Analogous to banning paper and pens because you might pass a note that is not related to class or work
* Could potentially signal to current workers and future recruits that your company just doesn’t “get it”
“People who do surf the Internet for fun at work – within a reasonable limit of less than 20% of their total time in the office – are more productive by about 9% than those who don’t,”

This post  was copied from somewhere and we forget , but we find it really interesting to share .

Because we work with so many business owners & entrepreneurs , we know that one of the greatest things that you can do for your company is…automate it!

You see, far too many small business owners are trying to do the work of an army. They believe if they simply work harder, longer, and faster they will be able to achieve anything. And often times they can do amazing things on their own. But at some point they get sick or tired or too stressed to handle anything else in their life. Not to mention the fact that their personal lives have been completely overrun by their business.

That is why you have to understand the power of an automated system. When you put your sales and marketing on autopilot, you can:

• Send out mass marketing in seconds (and automatically)
• Slice and dice your database instantly (to create more targeted messages)
• Process online sales and charge credit cards (without any help from you)
• Keep track of ALL your contacts (and retrieve information immediately)

Have more time to yourself

Hire less employees (even have none if you don’t want them)

And ultimately…make more money!

GOOD ?

BUT DON’T WHATEVER USE THESE TIPS, FOR SOCIAL MEDIA ..EVER …AGAIN NEVER EVER..

not having twitter is so much better for company, or your small business than having auto spam tweeting api …

or worse autopilot blogging !

want to use SOCIAL MEDIA?

• Tweet once per day ..one  linked tweet per 2-5 tweets not all tweets with links !
• Blog once a week 3-5 lines.
• Update your facebook page once per 10 days, it’s ok to link it with twitter .

Social media is like teen sex. everyone wants to do it, nobody knows how. when it’s finally done there is surpirse it’s not better.

Anyway…. Of the many misconceptions with online marketing is that social media is only for large brands. Truthfully, small business’ that invests resources and time wisely can improve customer/client loyalty and traditional word of mouth marketing efforts through the use of social media.

Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. For a small business looking to increase referrals, social media can be a powerful tool.

Here are 3 Mini SEO Tips

1. Include a keyword in that attribution link. Stop linking your company name only and at least include the “Website Designed” portion. Even better, use something like “Designed by: Company Name – A New York Web Design Company.”
2. Once you design a few sites with your keyword-rich attribution link, change the wording. It doesn’t need to be drastically different, but create some variation. Do this periodically.
3. Create a pre-sale page on their site that features a testimonial and links back to your site. Then, link to this pre-sale page site-wide from the footer of their design. This will help you avoid the negatives of the run of site links, while getting a link from a page with a lot of internal PageRank flowing to it.

We can’t say we are even dedicating half of my time to online social media and we constantly find ourself overpowered.

So how Social media looked at 2008

And for 2009 :

We will not comment , we will leave it to you !

Early today we were attending brainstorm on how to have new approach, for one of our regional partner, sometimes it’s just God blessing people don’t know us , there were some whispering about seo companies in middle east.

Let’s just be clear :

AIGCMIDDLEAST proclaims itself to be “the leader in social media solutions.” AIGCMIDDLEAST  provides social media platforms to corporations and has a strong SEO business, creating niche website content tailored to search engines.

 YES WE DO FOR JORDAN MARKET , AND FOR MIDDLE EAST WITHIN 3-6 MONTH FROM NOW.