As you already know, some of the scarcest (rarest) yet most valuable information a CEO can obtain is honest, unfiltered feedback.  Think about it.  You interact all day with managers, employees, and handlers working to keep the boss happy and therefore keep their job.  Sure, being surrounded by “Yes men” can be more comfortable, but [...]

Why this is important: Because the conversations are going to happen, with or without you. It is always better to be an informed participant in the dialogue, and to understand the lay of the land before you take your first steps. In the case of building your brand online, ignorance is definitely not bliss. You [...]

Summer of 2010 will be busy one for us, we will start an initiative which we call Jordan Initiative. What is Jordan Initiative ? it’s series of free attend seminars, which will cover Social Media, Blogging , Search Engine Optimize , and Semantic web. Who can attend ? Only undergraduate university students ,or almost grade [...]

For social media to be effective you must: Identify your niche and your best target audience. Listen. Better understand your prospective clients marketing challenges, obstacles, and frustrations. Be transparent. The success of your audience must be more important than your own. But it goes without saying if you can help your audience with their success [...]

So a new client on the door, the client is so exicted about having social media campaign, but : 1. He is not planning to tweet as much as you have in mind. 2. He is not into facebook applications . 3.The idea of blogging once per week sounds like heavy load. 4.The team he [...]

People from middle east not far from social media , but the way they use social media is just far from what other parts of the world using it. For example: most social account by far on middle east created for finding a date at the end of the day. 1% or less of social [...]