As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, consider: Create, Optimize & Promote: The cycle starts with optimized content creation and promotion. Spark an Interest: Content is noticed, shared & voted on. Grows awareness. Grow the Network: Increased exposure attracts more subscribers, fans, [...]
A couple of key search engines operate differently than the others. Google is probably the most important since, as of August 2000, it replaced Inktomi as the provider of search results for Yahoo! While Yahoo!’s primary results continue to come from its own directories, the secondary results now come from Google.
Keeping it short facebook search engine is getting smarter day after day , 500 million users, with an average of 30-45 mins each day spending on the site, loyal with power of buy ! ( not heavy but mini payments ). DONE….SEO FOR FACEBOOK IS COMING
Set up alerts and feeds to catch every mention of your name, company, brand, employees, domain, etc. You want to get notification before a problem escalates or enters the top search results. There are hundreds of tools that can help you manage your online reputation, but as a small business owner or individual, the following [...]
Natural Traffic Gets More Clicks Than Paid Traffic Okay, so technically this is not a myth. It is true that very often natural traffic to your website will out-number paid traffic to your site. However, the myth is in the action that follows. Advertisers often get caught up in clicks and not conversions. Although, there [...]
The Rules of the game have changed and the Age Old SEO is a thing of the past, at least for some people. The new entrant is Social Media SEO. Social SEO is the social counterpart of old SEO, which we offered in Jordan since early of 2009 Social Media Search Engine Optimization is a [...]
Especially with the popularity of SEO. This myth suggests SEO has no limitations when there are actually quite a few. For example, SEO can’t create the same buzz as a traditional marketing campaign. A mistake that many companies make – especially the smaller ones – is to rely on SEO too much. Yes, SEO is [...]
4-5 Ranking factor 4: site architecture Google wants to show relevant websites in the search results. Your website shouldn’t be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related. Your web pages should show Google that your website is relevant [...]
2-5 Ranking factor 2: keywords Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign. Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better. Start with very targeted keyphrases that consists of [...]
1-5 Ranking factor 1: website accessibility It doesn’t make sense to optimize your web pages if search engines cannot access your web pages: Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website. The HTML code of your web [...]
1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing. 2. Share useful information. Links [...]
I am sure most SEO specialists faced this, and will face it in future: when you offer an SEO presentation to brands, companies, or mega sites ( 1+ million visit per day ), you will first hear from one of the C level managers: dude we have 1 million unique visitors per day , what [...]
In the SEO business there are fair number of experts, but in Social media there are so so many social media marketing experts, many of whom are self-proclaimed gurus in their field. The 10,000 hours line …. To be good in anything you need to spend 10,000 hours doing it ! What exactly does it [...]
When we started selling social media package with SEO package, most were like why ? does it effect my SEO results ? keep it short this is compare between Google Caffeine and Google Index : Rankings are unlikely to fluctuate. Taken across all of the keywords for a client there should be a tiny percentage change [...]
Here is the latest buzz in SEO underground: CAN WE SEO SITE TO APPEAR IN REALTIME SEARCH ENGINES ? “Trying to get to real-time with your Google SEO efforts is an elusive goal to say the least. True, Google has advanced to the point that it can index and rank a new page in minutes, [...]