As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, consider: Create, Optimize & Promote: The cycle starts with optimized content creation and promotion. Spark an Interest: Content is noticed, shared & voted on. Grows awareness. Grow the Network: Increased exposure attracts more subscribers, fans, [...]
Set up alerts and feeds to catch every mention of your name, company, brand, employees, domain, etc. You want to get notification before a problem escalates or enters the top search results. There are hundreds of tools that can help you manage your online reputation, but as a small business owner or individual, the following [...]
Look at your website right now, Do you see any of these words below as title for pages or anchor for a link : ‘Please’ and ‘thank you’ ‘Welcome’ ‘Click here’ ‘Check’ this box ‘Library’ / ‘Resources’ ‘Other’ ‘Contact Us’ ‘Features’ ‘Our solutions’ So found any ? change ! or add other words beside, everyone [...]
Especially with the popularity of SEO. This myth suggests SEO has no limitations when there are actually quite a few. For example, SEO can’t create the same buzz as a traditional marketing campaign. A mistake that many companies make – especially the smaller ones – is to rely on SEO too much. Yes, SEO is [...]
4-5 Ranking factor 4: site architecture Google wants to show relevant websites in the search results. Your website shouldn’t be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related. Your web pages should show Google that your website is relevant [...]
1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing. 2. Share useful information. Links [...]
It’s important to be aware of what hurts SEO. For one, using “blog blasting” or other Free-For-All link services are poison for your reputation – don’t use them. As we keep mentioning, don’t purchase backlinks- search engines are known to blacklist entire networks of purchased backlinks. Also, doing anything deceptive or tricky (Black Hat) in anyway will [...]
Summer of 2010 will be busy one for us, we will start an initiative which we call Jordan Initiative. What is Jordan Initiative ? it’s series of free attend seminars, which will cover Social Media, Blogging , Search Engine Optimize , and Semantic web. Who can attend ? Only undergraduate university students ,or almost grade [...]
As 2010 is bringing slow but steady growth, we are in the middle of restructuring our business model, with a focus on starting three new divisions under the Aigcmiddleast brand as separate companies, with Aigcmiddleast as the parent company. We are still ahead of the game. But the new expansion will allow us to be free to run and enjoy [...]
Finally we are done with our SCSM 2010, it was so organize this year, to be honest i had fun during it, despite the fact that i had to go to deadsea, then back to amman, then back to deadsea 5 times, during the 3 days of SCSM 2o1o. The main focus during it was [...]
Morning Jordan, ( 6:37 am ..been up from 2 hours, ask Omar Shobaki from imagine ) When we started business in Jordan that was Nov 2008, in that time when we started calling to know the interest in SEO or social media , %95 of companies we call were like hearing Chinese talking to them [...]
So a new client on the door, the client is so exicted about having social media campaign, but : 1. He is not planning to tweet as much as you have in mind. 2. He is not into facebook applications . 3.The idea of blogging once per week sounds like heavy load. 4.The team he [...]
Search engine optimization may become less important in the future as Internet users rely more on recommendations and social media to find information. Already, people are asking questions on Twitter and Facebook instead of Google. This means that high-quality content and usability will become ever more important, because users are more likely to recommend a [...]
A lot of companies are trying to get on the social media bandwagon. You might have two companies, both wanting to leverage the power of social media but one gets it right and the other struggles. The biggest shift for a lot of companies is to make sure your mindset is outward-in rather than inward-out. [...]
Because we work with so many business owners & entrepreneurs , we know that one of the greatest things that you can do for your company is…automate it! You see, far too many small business owners are trying to do the work of an army. They believe if they simply work harder, longer, and faster they will be [...]