SEO for brands & mega sites
I am sure most SEO specialists faced this, and will face it in future: when you offer an SEO presentation to brands, companies, or mega sites ( 1+ million visit per day ), you will first hear from one of the C level managers: dude we have 1 million unique visitors per day , what you will bring to us ?
Well, let me share this case with you. We started working with a local web site from the Middle East 10 days ago (mega websites in middle east get 1 million visits per month and more ), we started with an internal SEO plan. Can i shut up now and you view screen shot below :
As you saw, we jumped from 27+ k unique visitors per day, to 200+ k unique visitors per day. That’s more than 700% increase, the decline you see refers to weekend days, traffic peaked up to an average of 150+ k unique visitors per day on business days.
Of course there were shifts from source of traffic from direct to refer, and decline of staying in the website, as most know usually search engine visitors read the page they click on, then may go to homepage or another related story, then close.
Now back to our friends of the screen shot: they usually get 1+ million unique visitors per month, by the end of January 2010 we estimate the traffic of Jan will be 3+ millions unique visitors.
It was not that big surprise to us, that’s why we told them make sure you have good web hosting plan to handle the traffic.
Also we want to share with you that 15% of this internal SEO plan focuses on realtime web .
As the first stage ends and social media campaigns start for them, we estimate their traffic will reach 5+ million unique visitors per month.
The point ?
Regardless how big you think your brand is, or how loyal your customers are, a strong SEO plan will bring positive, not negative, impact .
As a fun end for this, the E-marketing manager of this website, after the fast jump called us for a meeting to say this: I brought you here to tell you this line, and you see my facial expressions while am saying it:
FUCK YOU ARE SO GOOD.
For most of us “SEO specialists” this is worth more than money, regardless how offensive that is for some.