Make the website the responsibility of Marketing. What? Marketing doesn’t understand the Internet? Then fire them and get some real marketers, already. It’s 2010. They need to get a clue. The IT Department, used to being ignored (except when stuff breaks). From then on, if someone needed to add to, modify or rebuild the web [...]
The average adult spends up to 3 hours a day more on the Internet than they spend watching television. About 70% of the U.S. population regularly use the Internet. Over 1 billion people in the world are online. And, this is a vast chunk of your market! These are your customers! But only if you [...]