People from middle east not far from social media , but the way they use social media is just far from what other parts of the world using it. For example: most social account by far on middle east created for finding a date at the end of the day. 1% or less of social [...]
A lot of companies are trying to get on the social media bandwagon. You might have two companies, both wanting to leverage the power of social media but one gets it right and the other struggles. The biggest shift for a lot of companies is to make sure your mindset is outward-in rather than inward-out. [...]