As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, consider: Create, Optimize & Promote: The cycle starts with optimized content creation and promotion. Spark an Interest: Content is noticed, shared & voted on. Grows awareness. Grow the Network: Increased exposure attracts more subscribers, fans, [...]
Especially with the popularity of SEO. This myth suggests SEO has no limitations when there are actually quite a few. For example, SEO can’t create the same buzz as a traditional marketing campaign. A mistake that many companies make – especially the smaller ones – is to rely on SEO too much. Yes, SEO is [...]
4-5 Ranking factor 4: site architecture Google wants to show relevant websites in the search results. Your website shouldn’t be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related. Your web pages should show Google that your website is relevant [...]
3-5 Ranking factor 3: content Your website won’t get high rankings on Google if it only offers articles and affiliate links that can be found on dozens of other websites. Separate your website from the rest by creating unique and trustworthy content. Write your own articles about the topic of your website, publish them on [...]
2-5 Ranking factor 2: keywords Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign. Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better. Start with very targeted keyphrases that consists of [...]
1-5 Ranking factor 1: website accessibility It doesn’t make sense to optimize your web pages if search engines cannot access your web pages: Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website. The HTML code of your web [...]
Why this is important: Because the conversations are going to happen, with or without you. It is always better to be an informed participant in the dialogue, and to understand the lay of the land before you take your first steps. In the case of building your brand online, ignorance is definitely not bliss. You [...]
It seems that even some of the biggest brands in Jordan aren’t using social networks to their full potential (or even at all). What it appears to come down to is a lack of preparation and thought before launching into a social media strategy. Big brands are hearing the word ‘Twitter’ ‘facebook’ and knowing the [...]
Finally we are done with our SCSM 2010, it was so organize this year, to be honest i had fun during it, despite the fact that i had to go to deadsea, then back to amman, then back to deadsea 5 times, during the 3 days of SCSM 2o1o. The main focus during it was [...]
Morning Jordan, ( 6:37 am ..been up from 2 hours, ask Omar Shobaki from imagine ) When we started business in Jordan that was Nov 2008, in that time when we started calling to know the interest in SEO or social media , %95 of companies we call were like hearing Chinese talking to them [...]
“When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. ” To such companies, the “Organic SEO” is essentially 2 [...]
A search engine optimization company using “artificial SEO” will ask, “How can I get links pointing to this site without adding anything of value to it?” The latter approach usually leads to reciprocal linking schemes, link farms, the purchase of text links, and more—anything except making changes to the Web site that entice others to [...]