Into Twitter
It seems that even some of the biggest brands in Jordan aren’t using social networks to their full potential (or even at all).
What it appears to come down to is a lack of preparation and thought before launching into a social media strategy. Big brands are hearing the word ‘Twitter’ ‘facebook’ and knowing the hype surrounding it are setting up a presence and all but abandoning it.
It is not enough to sign up for an account on twitter, hoards of ‘followers’ will not automatically flock to your account and add you, you have to work at it!
Twitterers are becoming more savvy, dropping follows when they aren’t getting anything from them is as common as ‘de-friending’ on Facebook.
Jordantimes and Specialty Hospital from Jordan have woven social media into their marketing strategies, Specialty Hospital is engaging their audience with conversations about issues related to their health concern (such as H1N1) but not necessarily about the Hospital services themselves.
Starting a conversation with your audience,you will see your list of followers grow, along with your brand awareness.
To sum it up perfectly:
“If you are going to get involved you need to do some deep thinking about what are your objectives, the best-practice examples are leveraging social media in an integrated fashion to deepen relationships, personalise their brands and provide customer service”