2-5 Ranking factor 2: keywords Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign. Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better. Start with very targeted keyphrases that consists of [...]
1-5 Ranking factor 1: website accessibility It doesn’t make sense to optimize your web pages if search engines cannot access your web pages: Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website. The HTML code of your web [...]