As you may have heard, Google recently announced testing of a
new, more powerful version of their search engine technology.
It’s code-named “Caffeine”
Now, as business people who rely on SEO, any time Google gives
us some insights into what they have planned for the future, we
need to pay attention.
So what can we learn from what Google is telling us about the
future of search? Here’s a quote I think is particularly
telling:
“It’s the first step in a process that will let us push the
envelope on size, indexing speed, accuracy, comprehensiveness
and other dimensions.”
I think that one sentence tells us all we need to know about
where we need to be moving, and here’s how:
1. Size and Indexing Speed: This tells us that Google is going
to be crawling more pages and indexing them FASTER. This
continues Google’s focus on fresh content – so many new pages
are created every day, they can’t keep up.
2. Accuracy: This indicates that the sites that will continue
to “win” the search game are going to be the ones that can
correctly match up the searcher’s keywords with the content
they were actually looking for. Google indicates that they’re
interested not only in what sites people click on, but what the
searcher’s behavior is once they arrive.
With that in mind, success will come from testing and adjusting
your pages to better serve your visitors. It will no longer be
enough to focus on the keywords alone, but on actually making
your content relevant to what those searchers want.
One way to do this is through careful organization of your site
structure, organizing information in ways that people will find
useful, not just search spiders.
3. Comprehensiveness: To me, this indicates that Google will
continue to heap love upon “authority” sites – ones that do a
really good job of completely covering their selected niche.
In Google’s never-ending quest for relevance, Google wants to
see sites that can indicate a thorough and comprehensive
resource for what people are searching for. This is why it’s
important to continue to build pages that rank for ALL your
relevant keywords.
It’s not just about the individual SERPS, but the “profile”
that a comprehensive site creates. I can imagine that this
focus could be partly to combat “SERP Spamming” tactics where
results are flooded with multiple, largely identical copies of
the same information spread across multiple Web 2.0 sites.
More and more, it’s going to be important to create sites with
larger and larger collections of content in order to really
dominate the listings.
Once again, Google shows that they prefer larger, older sites
that are packed with useful information.
So even though there’s been a lot of buzz around this
announcement and lots of speculation, I don’t think you need to
change too much if you’re already doing your SEO the StomperNet
way. What’s working in Google now for us appears to be exactly
what they want to encourage. In fact, they want MORE of it,
FASTER.
So get started today, so by the time Caffeine comes out of
BETA, you’ll be so far ahead of your competition they may never
be able to catch up…call
aigcmiddleast
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