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	<title>Online Marketing Tips Blog &#124; Aigc middleast &#187; competition</title>
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		<title>Underdo your competition</title>
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		<pubDate>Mon, 18 May 2009 13:45:21 +0000</pubDate>
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		<description><![CDATA[Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five (or 15, or 25). If they&#8217;re spending x, you need to spend xx. If they have 20, you need 30. This sort of one-upping Cold War mentality is a dead-end. It&#8217;s an expensive, defensive, [...]]]></description>
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