So after the posts amous wrote couple of days ago about Jordan advertise agencies , and based on couple of calls, looks to us as aigcmiddleast, we will start online advertise agency in jordan !
Many questions to answer, logistics to solve.But for sure :
AMOUS SO FAR FROM ADVERTISING ..SO HIS HANDS WILL BE OFF.
Early today we were attending brainstorm on how to have new approach, for one of our regional partner, sometimes it’s just God blessing people don’t know us , there were some whispering about seo companies in middle east.
Let’s just be clear :
AIGCMIDDLEAST proclaims itself to be “the leader in social media solutions.” AIGCMIDDLEAST provides social media platforms to corporations and has a strong SEO business, creating niche website content tailored to search engines.
YES WE DO FOR JORDAN MARKET , AND FOR MIDDLE EAST WITHIN 3-6 MONTH FROM NOW.
Whether you are still presenting your products “face-to-face,” or have embraced the benefits of webinars and online demonstrations, here is one technique that continues to drive results: use a selling script.
Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script.
It seems to be unfashionable today to talk of sales scripts, but statistics overwhelmingly prove that a practiced presentation massively outperforms one that’s simply delivered off the cuff. Yes, whether you’re selling face-to-face or online, you need to be flexible and be able to cope with things that crop up, but you should not allow them to divert you from your main flow.
You must remember that your interaction with your prospects is a sales presentation and not a chat around the coffee table with your buddies. The purpose of your webinar, online demo, or meeting is to sell and make you money! And as sales is a process not an event, your process – your sales presentation – should be carefully planned, constructed, practiced, and delivered. Use a sales script because:
One word of warning: Many times people who use sales scripts sound robotic and unnatural. You can still read a script and be real. And when you do both you will see an incredible increase in your sales!
That what i do personally
@amous !
Technology is changing, and so is advertising. If you want to keep up, you absolutely have to adjust — traditional advertising is no longer effective. Though consumers are treating online advertising like it’s invisible, they’re still using the internet. You have to be there when they’re looking for you.
An example: Say you’re a guitar shop. You know that if you place an ad on a music site, it’s likely that almost all of the site’s visitors are going to ignore your ad, even if they actually are in the market for a guitar. When those potential customers decide that they are ready to start shopping, they’re going to go to Google and search for a place to get what they’re looking for. If you don’t show up in the results, how will they find you?
Definition of a Social Ad:
An online ad that incorporates user interactions that the
consumer has agreed to display and be shared. The resulting ad displays these interactions along with the user’s persona (picture and/or name) within the ad content:
1.Data Used for Social Ads: Social ads can use
1) profile data, such as name, likeness, groups and installed applications, etc.
2) social data, such as the explicit connections between individuals and
3) interaction data, such data that is captured about the interactions between online connections (friends).
2.Ingredients of a Social Ad:
a.Ad Content: Social ads can use profile data or social data in the ad unit itself or in the immediate context of the ad unit to customize the message or allow interaction.
b.Targeting: Social ads can use profile data and social graph data to target ads. In addition to targeting via standard ad targeting technologies, this social targeting may include the ability for individuals to select ads and deliver them to their social connections (pass-alongs).
c.Functionality: Social ads can allow some kind of social interaction (sharing with a friend, commenting, collaborative filtering, etc.) within the ad unit itself or in a landing page or interstitial experience.
3.Context for Delivering a Social Ad: Social ads can be delivered within the context of a social network or social web site where a consumer has established explicit connections with other consumers, or can also be delivered outside of social networks or sites when the following special care is taken with respect to consumer notice:
•Clear information about the ad’s context and presentation
•Clear information about what their social connections will see
•Explicit control over how profile data and social data is used and with whom it is shared
•Explicit opt-in to the data that is to be shared
4.Consumer Control: Since it is essential for social ads to be trusted in order to achieve broad adoption, it is important for consumers to have visibility and control of what can be shared with their social connections. The following special care is to be taken with respect to consumer choice:
•Opt-In: A social ad should show consumers what would be shared with their friends prior to consumers choosing to share their information, with explicit approval of the message to friends prior to usage. Consumers can waive future notices by opting-in to “auto-sharing,” wherein their consent to share information via social ads is explicit.
•Opt-Out: Once they have explicitly opted-in, consumers should also be able to see and control how their information is used within a social ad directly from the ad. For example, they should be able to navigate from the ad to a page hat tells them who is serving the ad, how their information is used to deliver the
ad, and have the ability to opt-out of their information being used in the
delivery of that ad.
5.Privacy Guidelines: Overall privacy guidelines should abide by the general privacy principles
Full article can be found: Social Media Ad Standards
Based on:
“For the past 100 years of the industrial era, most or all the information a consumer was likely to have about a product came from a company’s (or its competition’s) advertising. Advertising would inform, engage, entertain, and even create aspirations. This communication was one-way, defined by the media that carried the ads. As consumers, we had little ability to question the content, or the companies, or gather independent perspectives.”
Businessweek.
Whether you like it or not your company, your products and services should start joining online conversations, and social media, because the above is out of time .
New era of conversational marketing through social media channels such as blogs, social networks (Facebook, LinkedIn), micro-blogging platforms (Twitter) and content-sharing sites (Flickr, YouTube, SlideShare), is taking a place where traditional advertising was the player…
How to advertise ?
Advertising isn’t dead. It’s cycling back to the pre-advertising era when friends, family and the recommendations of people held in high regard influenced the purchasing decision. It’s about moving away from “communicating” to “having conversations.”
and you can do that on social media :
At the end its to enable clients and potential clients to better understand the marketplace and find valuable information that will help them vs. sell them.
Advertising is using sponsored commercial messages to build a brand and paying to locate these messages where they will be observed by potential customers performing other activities; these messages describe a product or service, its price or fundamental attributes, where it can be found, its explicit advantages, or the implicit benefits from its use.
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