Social Media is Social
This is quite obvious, but hear me out. Social media is more than just broadcasting. It’s about connecting and networking. Every so often, a potential client comes to me and asks me to promote a blog post or article, mostly because they don’t have an audience for the blog post to spread on its own. For blogs, the answer is simple: your blog should be treated as more than just a platform to self-promote. Blogs must be marketed in order to be successful. It doesn’t end after you hit “publish.” You need to network with like minded individuals and build relationships with people in the blogosphere so that you ultimately get inbound links, comments, and visibility. Sure, you can just pay someone to promote an article here and there, but at the end of the day, people are not regularly reading your content. In other words, you as the blog’s writer (or blog representative) need to go out and build bridges with people in relevant fields. If you write for an animal shelter, start talking with pet owners and local businesses to help each other. If you write for a sports blog, you have hundreds of similar sports blogs to choose from. There’s no shortage of opportunity to connect with the right people.
If there’s one recurring theme that I feature here on AIGC Middleast Blog, it’s the fact that social media marketing relates to dealings with other individuals. That would not be possible without building relationships. Each outreach attempt should focus on strengthening and building bonds, not on overly promoting yourself. Come bearing gifts, focus on being altruistic, and then your marketing message may be heard more loudly than if you don’t. In fact, in the latter scenario, it’s possible that your marketing message may not help at all or even hurt you.
