Social Media is NOT a Strategy
Twitter Marketing, Facebook Strategy, Community Building
WHAT ?
Some would like to define that as social media, but is it a Strategy ?
One thing we are sure about it’s social a proof and culture shift .
One of the best ways to encourage a culture shift and social proof , is by embracing it in a top-down fashion. A CEO that writes a blog or uses Twitter is likely to inspire employers to become more social as well.
In the end it doesn’t matter if you “understand” social media or have a great strategy. Without a corporate culture or social proof that conducive to transparency, customer service, and good content; you’re destined to fail. Slowly building the culture and proof while integrating social media may be the best idea for a majority of businesses.
We believe that the next generation of business will be led by a network of independents, many having worked within companies that simply are not up to the task of transparency, and dedication to service, and to the value of their employees..These independents are active, passionate, and are dependent on the social network tools to build an income base that is impactful, relevant, and social responsible…Why wait…The recession has demobilized many companies, and diminished their revenues models..These companies are never coming back, nor the jobs, so the cultural shift, as you rightly describe, is not gentle, its a teutonic sea change…For anyone working “outside of the building” social networks are a crucial component to building value and reaching prospects…
