Social Media is Not a Silver Bullet
Social media is currently all the rage because it’s new. But let’s be honest here. It’s really not that new. In fact, we’ve been offering social media services for 2 years now, well before most even knew about the potential of social media or believed in the promise of the technologies. In other words, if you’re diving in right now, you’re out of luck — you’re a late adopter. Do you know what that means? Without creativity in your marketing plan, its will be a lot harder to make a splash.
Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Social media is a lengthy, tedious process. Most of social media relates to relationship building, which is a time-consuming process. Have you ever become someone’s best friend in a week? A month? Three? Trust is earned and building trust takes time. If you’re going to participate in social media marketing, you better be prepared to wait. Brands that are already established naturally have it a lot easier; they already have a following. If you’re a new face in the crowd, people will be especially skeptical of who you are and why you are here. Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. If you keep at it, that number will double and triple, but you must keep at it.
