SEO : If You Can’t Be First, Be First In A New Niche
You’ll face the problem of not being first whenever you enter an existing niche. And on the internet, that’s “most of the time”
Look at the top sites in your chosen niche. If they got in early enough, chances are they enjoy the linking benefit that comes with being first. Typically, Google’s linking algorithm favors long established sites, as opposed to newcomers. Those who are first to occupy a niche have a much easier job of getting links because they are remarkable, simply by virtue of being unique.
So what to do if you arrive late to a niche?
Invent a new niche, and be first in that.
Say you sell holiday rental accommodation in Palm Springs. Unfortunately, there are a lot of holiday rental accommodation services in Palm Springs. So to differentiate yourself, you might decide to focus on “the cheapest rental accommodation services in Palm Springs”. Or “the most upmarket rental accommodation services in Palm Springs”. Or “the best rental accommodation guide for solo travelers in Palm Springs”.
Focus on a new angle that your competitors aren’t targeting. This is called market segmentation.
