SEO and myth of Marketing
Especially with the popularity of SEO. This myth suggests SEO has no limitations when there are actually quite a few. For example, SEO can’t create the same buzz as a traditional marketing campaign. A mistake that many companies make – especially the smaller ones – is to rely on SEO too much. Yes, SEO is a traffic driver, but it certainly isn’t the only one. E-blasts, print advertising campaigns, radio and television still perform remarkably well. We recommend companies take a holistic marketing approach, not just focus on a single promotion channel, no matter what the medium.
If the budget isn’t there, a company needs to decide what approach to take in regards to marketing. Do you want quick results and immediate traffic increases? Run a traditional advertising campaign and blast potential customers with your message. Do you want long-term results that bring in sustained, qualified traffic? Go with SEO.
Now the success will be always to get as much as you can have. Don’t ignore anything .
