- Natural Traffic Gets More Clicks Than Paid Traffic
Okay, so technically this is not a myth. It is true that very often natural traffic to your website will out-number paid traffic to your site. However, the myth is in the action that follows. Advertisers often get caught up in clicks and not conversions. Although, there may be more traffic from SEO efforts, it’s the paid search traffic that is going to bring in more revenue. - Pay-Per-Click Is Expensive
In my experience, PPC is the best value across all marketing channels. All channels. What other marketing channel allows you to get a well-targeted consumer to your site at a low price? I understand that some industries can have up to $100 CPC keywords, for example the legal field. If your industry has these high dollar keywords don’t give up. If keywords are too expensive to convert at a reasonable ROI, then find new keywords. There is a niche. You just have to put the effort in to finding it for your industry. - People Ignore Those Ads
There are several reasons why this is NOT true. First off, let’s look at the obvious: Google.
Google makes money from PPC ads. At last check, they seem to be doing very well. Clearly, someone is clicking on these ads. Secondly, there are tons of other companies that put a large chunk of their marketing into paid search. This is because they have seen the data and they know the return is there. If other companies know to participate in paid search, then why not you? Google prides itself on making paid search fair and available to the “little guy”. Whether you are a small company or a large corporation, there is a demand out there that is not being captured. Find it.
PPC Myths
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