Planning A Social Media Programme
We are sharing with you couple of tips , if you are planning a social media programme :
1. Be clear about your objectives
2. Be clear about your measurables
3. Select the right suppliers and partners who understand your brand, can generate fresh content and are comfortable in the social media environment
4. Strive to include a mobile component remembering that Facebook has over 100 million mobile users
5. Remain brand-centric while letting go and enabling the community to take a life of its own
6. Be actively involved and respond in real time, all the time
The challenge with new digital strategies is maintaining your brand values. You’re mistaken if you think you can apply everything you know about branding to social media. So much information about your brand and the behavior of your target communities is visible online…and it’s never static.
