one keyword per page!
We got lots of questions about this stark advice, most along the lines of, “Yeah, but can’t I target several keywords effectively with the same page?” The short answer is that you can, but I can’t guarantee how successful you’ll be.
Now understand, we are not telling you that you have to avoid using other keywords on the page. You don’t. Write naturally. Write to persuade people. Make sure that you use the keyword you are looking to optimize but don’t avoid other words that naturally crop up. But, we advise, make one keyword the primary focus of the page.
Feel free to try it the other way. Aigcmiddleast won’t be upset. But when people ask us for advice, we find that they end up doing the right thing more often when they try for one keyword on a page rather than three or five. And they are pleasantly surprised when the page ranks for multiple keywords rather than upset when it ranks for none.
