Myths Surrounding SEO & Social Media
- SEO and Social Media are not one in the same. They absolutely do not equal each other.
- There is no secret sauce. There is no one trick. It’s a holistic process.
- Search is constant traffic. Spikes occur from Social Media. Search is where they find you, SM is where they hear about you.
- A big misconception is that you need to be ranked #1. You can still get a lot of traffic by ranking anywhere on the first page. Google is using a “freshness” rule to see who continually hits the keyword. Social Media is not a replacement for search. Search will always be #1 driver.
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