Leads ? Customers ? FRIENDS
BACK TO BASICS
1-6
Here is one marketing truth you must understand: People buy/click/ donate when they are ready to, not when you are ready to sell/promote/encourage. So, just because your lead is not ready to buy/click/donate today, doesn’t mean they aren’t important. After all, today’s leads are tomorrow’s customers, or next month’s or next year’s.
Treating your leads like customers ensures they will come directly to you once they are ready to buy.
I’m going to admit something that may sound a little arrogant. I have hundreds of customers. They just might not be buying from me right now. But, whenever I’m talking to any small business owner, I am thinking, “This is one of my customers.” I don’t even have a chance to tell them what my company does before I have categorized them as “Customer” in my head. Many times it is my perceived value of this person that causes them to want to learn more about my company…and often earns me another customer!
Similarly, treating your customers like friends is going to dramatically increase your customer loyalty. But, rather than expand upon this concept, below is a testimonial if you receive from a customer, know that you are good.
“I really feel that your site, as a whole, shows that you all care about your customers and really want all of us to succeed, whether in helping us with our business or using your products itself. your site makes me feel like “one big family” and you’re not just out there trying to sell us and that’s it.”
- Loyal customer
