Criticize SEO !
WHO ? WHAT ? HOW?
BUT ..
They’re listening to the wrong people. It’s easy to form a bad opinion of just about anything if you listen to the wrong people. Just as in social media, there are plenty of people in the SEO world who promulgate myths, misstate facts and make sweeping proclamations. These things aren’t always done intentionally but the harm is done regardless. Unfortunately, the people who are most apt to do these things are often the ones who have the time to hog the spotlight and are most visible to newbies.
They’re lazy. SEO is hard work. From learning the basics to staying abreast of the latest trends to actually applying your knowledge in practice, SEO, like most things worthwhile, requires hard work and an investment of time. Out of all the people who criticize SEO, how many do you really think have actually made a reasonable effort to see what SEO can do for them?
They’re full of nonsense. A lot of the people who criticize SEO don’t really believe what they say. Take Jason Calacanis, for instance. He’s said some pretty mean things about SEO yet his company, Mahalo, is basically an SEO play. And uses some pretty aggressive tactics at that.
If you can’t convince them, confuse them.
