Comparing Caffeine against Google’s current index
When we started selling social media package with SEO package, most were like why ? does it effect my SEO results ? keep it short this is compare between Google Caffeine and Google Index :
- Rankings are unlikely to fluctuate. Taken across all of the keywords for a client there should be a tiny percentage change in ranking.
- Websites that do lose rankings are likely to be relying on older, archived content that’s not been updated in years. Keeping your site fresh to be crawled by Caffeine will be important.
- There have been no changes to give one sector any new advantage over another.
- Generic terms against long tail terms in Caffeine show a greater priority for News, Information and Social Media – which fits with generic terms being less clear in terms of the searcher’s intent.
- Only 5% of urls contain exact matches for the searched keyword, 6% of the total point score is made up by exact match urls.
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