The Rules of the game have changed and the Age Old SEO is a thing of the past, at least for some people. The new entrant is Social Media SEO. Social SEO is the social counterpart of old SEO, which we offered in Jordan since early of 2009 Social Media Search Engine Optimization is a [...]
Why we keep hearing in every meeting, every presentation and nearly every discussion about social media, the question arises: “Can You Create ROI?” It’s a legitimate concern—we’re running a businesses here, not free NGO —and beyond anything else we do, we sell things to make $$$ . And while numerous other benefits of social media [...]
Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. Sure, most social media marketing plans often start with the obvious contenders, such as Facebook and Twitter, mostly because the audiences there are so vast and diversified that you’re bound to find people interested in [...]
Social media is currently all the rage because it’s new. But let’s be honest here. It’s really not that new. In fact, we’ve been offering social media services for 2 years now, well before most even knew about the potential of social media or believed in the promise of the technologies. In other words, if [...]
Let’s say you meet a guy at a dinner party — we’ll call him Mike. Mike’s daughter is selling hot dogs to raise money for her school class. The immediate day after you meet Mike, he starts calling you and emailing you with requests to help his daughter out. (You don’t tell him you’re a [...]
This is quite obvious, but hear me out. Social media is more than just broadcasting. It’s about connecting and networking. Every so often, a potential client comes to me and asks me to promote a blog post or article, mostly because they don’t have an audience for the blog post to spread on its own. [...]
Especially with the popularity of SEO. This myth suggests SEO has no limitations when there are actually quite a few. For example, SEO can’t create the same buzz as a traditional marketing campaign. A mistake that many companies make – especially the smaller ones – is to rely on SEO too much. Yes, SEO is [...]
We are sharing with you couple of tips , if you are planning a social media programme : 1. Be clear about your objectives 2. Be clear about your measurables 3. Select the right suppliers and partners who understand your brand, can generate fresh content and are comfortable in the social media environment 4. Strive [...]
4-5 Ranking factor 4: site architecture Google wants to show relevant websites in the search results. Your website shouldn’t be a collection of random web pages. If you want to get top 10 rankings on Google, the pages of your website should be related. Your web pages should show Google that your website is relevant [...]
3-5 Ranking factor 3: content Your website won’t get high rankings on Google if it only offers articles and affiliate links that can be found on dozens of other websites. Separate your website from the rest by creating unique and trustworthy content. Write your own articles about the topic of your website, publish them on [...]
2-5 Ranking factor 2: keywords Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you won’t succeed with your campaign. Optimize different pages of your website for different keyphrases. The more pages of your website you optimize, the better. Start with very targeted keyphrases that consists of [...]
1-5 Ranking factor 1: website accessibility It doesn’t make sense to optimize your web pages if search engines cannot access your web pages: Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors then many search engines won’t list your website. The HTML code of your web [...]
Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience. Every organization wants to better know their customer segments. Traditional market research and focus groups can be expensive and time consuming. Social media monitoring now provides a cost [...]
1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing. 2. Share useful information. Links [...]
It’s important to be aware of what hurts SEO. For one, using “blog blasting” or other Free-For-All link services are poison for your reputation – don’t use them. As we keep mentioning, don’t purchase backlinks- search engines are known to blacklist entire networks of purchased backlinks. Also, doing anything deceptive or tricky (Black Hat) in anyway will [...]