A couple of days ago, we were looking around on the lists of blogs we track, 4 of them were posting about 2010 trends. It’s kind of funny and kool to know that 2010 trends are our 2009 solution’s we were providing (and still are!). Enjoy reading this post and compare it with out Solutions page.
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Here are a few of the expected trends in web-based marketing for helping the early bird catch the worm:
Trend: Blending offline and online campaigns
Web properties will be optimized due to the demand of users for more content-specific search. Special effort needs to be made to promote the content, including the building of blogs, social media marketing, search engine optimization and email. These web properties will be utilized within an overall campaign that include offline media as well (e.g. snail mail, profiles, print advertisements, TV, radio etc.).
Advantage: The main advantage is cost effectiveness that can be achieved by moving more campaigns online from offline.
Strategy to be adopted: For consumer brands the strategy should be of developing strong relationships with the consumers by bringing the communication to a personal level. As a marketer you should continue to integrate social media with email marketing to ensure that brands, projects and products are cross-marketed to its maximum.
Trend: Digital Portfolios
Having an official website is not the icing on the cake anymore, as now the credibility of a company depend on their digital portfolio’s outreach. These include the corporate blog, electronic newsletter, RSS feeds, having pages on social websites such as Twitter and Facebook and LinkedIn profile pages. Your portfolio must be everywhere and anywhere.
Advantage: Creating digital profiles costs much lesser than the impact that it can create. It is also more innovative and pioneering.
Strategy to be adopted: 2010 is the year in which you should stop conducting random digital tactics and instead start developing holistic digital strategies. Set a game plan and follow it through, whether you see the results immediately or not.
Trend: Real-Time Web and Social Networking
The popularity of social websites such as Twitter is due to its real-time communication. Other famous websites that offer real-time updates also are Facebook and LinkedIn. This trend is flourishing so much that even Google has started integrating real-time listings in its SERPs (Search Engine Results Pages). Look at GoogleNews for example.
Advantage: If you associate your business strategy to focus on real-time web then you’ll be among the early birds who’ll get advantage of this rapidly growing platform.
Strategy to be adopted: To be among the successful companies, make a strategy that enables you to have a reliable, consistent real-time voice in the marketplace in 2010. This means that if for example you choose Twitter, build up your followers list and actively comment on other Twitter profiles. Is Facebook you weapon of choice? Then use their widgets such as the FanBox to build an actively growing fan club, and watch your fan club grow.
Trend: Mobile Web Marketing
Thirty-eight percent of the youth say that cell phones have become more important to them than their wallet. It is predicted that by 2014 nearly 20 billion mobile applications will be downloaded yearly. Cell phone penetration in Australia has outdone cable TV, web access and home PCs. The mobile web market’s cocoon is turning into a butterfly now.
Advantage: Mobile web market allows direct access to the youth as well as corporate personnel.
Strategy to be adopted: Investing in mobile marketing will not be a waste. For small businesses and start-ups it has to be an essential ingredient in their marketing strategy.
Trend: Video Marketing
Adding videos to a website increases traffic and time-on-site. According to a survey by Internut Marketing, more than 71% of the Australian internet audience view online videos. Video blogs especially attracts visitors.
Advantage: Studies show people like videos if they are relevant and useful. Besides, countless buying emotions and memorable brand moments are possible through videos only. Online video is interactive, unforgettable, commonly accessible, inexpensive to create and vastly shareable.
Strategy to be adopted: If your website does not have any videos yet, add them this year, but be sure that they are appropriate and purposeful to your target audience. Interactive video technology will also be gaining hype this year, so do work on adopting them. For starters, consider creating your own YouTube channel to get a knack of how things work.
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