Online Marketing Tips Blog | Aigc middleast

I am sure most SEO specialists faced this, and will face it in future: when you offer an SEO presentation to brands, companies, or mega sites ( 1+ million visit per day ), you will first hear from one of the C level managers: dude we have 1 million unique visitors per day , what you will bring to us ?

Well, let me share this case with you. We started working with a local web site from the Middle East 10 days ago (mega websites in middle east get 1 million visits per month and more ), we started with an internal SEO plan. Can i shut up now and you view screen shot below :

As you saw, we jumped from 27+ k unique visitors per day, to 200+ k unique visitors per day. That’s more than 700% increase, the decline you see refers to weekend days, traffic peaked up to an average of 150+ k unique visitors per day on business days.

Of course there were shifts from source of traffic from direct to refer, and decline of staying in the website, as most know usually search engine visitors read the page they click on, then may go to homepage or another related story, then close.

Now back to our friends of the screen shot: they usually get 1+ million unique visitors per month, by the end of January 2010 we estimate the traffic of Jan will be 3+ millions unique visitors.

It was not that big surprise to us, that’s why we told them make sure you have good web hosting plan to handle the traffic.

Also we want to share with you that 15% of this internal SEO plan focuses on realtime web .

As the first stage ends and social media campaigns start for them, we estimate their traffic will reach 5+ million unique visitors per month.

The point ?

Regardless how big you think your brand is, or how loyal your customers are, a strong SEO plan will bring positive, not negative, impact .

As a fun end for this, the E-marketing manager of this website, after the fast jump called us for a meeting to say this:  I brought you here to tell you this line, and you see my facial expressions while am saying it:

FUCK YOU ARE SO GOOD.

For most of us “SEO specialists” this is worth more than money, regardless how offensive that is for some.

This post will be so clear

Have Twitter accounts for your company and yoursself.

Have a Facebook account for yourself and a page for your company.

Have a Wordpress blog, create an administrator account using your name, and blog at least 3 times a week.

Once you start to use these tools, assign someone within your company to act as the community manager (if you’re a one-man or one-woman business, this manager will be you!). This person will control your online voice. With all social media sites, you get back from them what you put into them. In other words, it’s critical to start, follow, and take part in ongoing conversations. Finally, track your successes and take small steps to grow your social media presence as required.

For social media to be effective you must:

• Identify your niche and your best target audience.
• Listen. Better understand your prospective clients marketing challenges, obstacles, and frustrations.
• Be transparent. The success of your audience must be more important than your own. But it goes without saying if you can help your audience with their success you will be successful.
• Build relationships. People always want to work with people that they know, like, and trust. Social media
  

So busy these days, we never been so booked !

To sum it up perfectly:

“If you are going to get involved you need to do some deep thinking about what are your objectives, the best-practice examples are leveraging social media in an integrated fashion to deepen relationships, personalise their brands and provide customer service”

In the SEO business there are fair number of experts, but in Social media there are so so many social media marketing experts, many of whom are self-proclaimed gurus in their field.

The 10,000 hours line ….

To be good in anything you need to spend 10,000 hours doing it !

What exactly does it take to become a search engine optimization expert or a social media marketing expert? In both of these aspects of search engine marketing, you begin by learning.  As the ideal marketer, you gets your hands on every single search engine optimization and social media marketing book or blog you can possibly find, and then you absorb the information presented within like a sponge. You begin following the experts (you know, the real ones) online. After awhile, you’ll be book smart. You’ll know what to do and what not to do. Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey.

Learning is the easy part. Applying the knowledge is the hard part. When it relates to SEO, the ability to apply that knowledge is easy since you can either create or buy a website that lets you begin applying the skills you need to become an expert. When it comes to social media marketing, you need to build up a presence by obtaining clients of some sort. And you’ll soon learn that it’s not that easy to find them.

Finally we are done with our SCSM 2010, it was so organize this year, to be honest i had fun during it, despite the fact that i had to go to deadsea, then back to amman, then  back to deadsea 5 times, during the 3 days of SCSM 2o1o.

The main focus during it was solutions we will not offer, due to lack of time, and low income from these solutions, for this :

we will no longer offer:

1. Website Design.

2.Coding for website.

3.Unique CMS.

4.Shopping unique solution.

5.Any hosting solutions.

6.Training.

This came after long discussion specially for AIGC MD team.

What we can share :

Yes we are moving fast to realtime web, and semantic solution by mid of 2010.

Happy 2010 from aigcmiddleast team, we are so blessed and thankful for 2009 fun and people we had chance to met and worked with.