Online Marketing Tips Blog | Aigc middleast

Your eyes on : seo + social media + YOUR PEOPLE

we are getting so much info from last week, and Micrsoft : the love of windows 98.

Today, before noon..new interesting client / partner will join our family.

We are so happy for the guys we will meet later on, it’s not about money it’s about feeling good and saying yes we did good this year.

Our mother company back in states is building profiles with huge clients this week too.

so touch and knock on wood

It’s easy to imagine Google falling further behind in the real-time content game. The company’s slow entry puts it in the position Yahoo has held for years in search: behind the leader, always playing catch-up instead of spending creative energy on new advances. Google has struggled with social content, producing mixed results. Orkut, for example, was a hit in Brazil, but not in other major markets; initiatives like Friend Connect have shown little traction. It’s had better success as a search partner, as with its Myspace deal.

Google’s search engine has thrived because PageRank uses democratic algorithms that tracked page links. By contrast, real-time discovery engines like Twitter and Facebok use a more dynamic kind of democracy, linking to content that users finds worthwhile. As a result, content on the web is splitting into two basic models, and understanding this distinction makes clear why Google’s centralized role is being threatened.

Simply put, it’s the difference between discovery and search, between the “Now Web” and the “Then Web.” Here’s a more specific analogy: In college, most of us spent a lot of time in the library but also in a social hub like the campus coffee shop. One was a place for digging up information, the other a more dynamic, conversational setting, where ideas were casually exchanged. Google has been the web’s library: archival, organized and oriented around research. Twitter and Facebook, on the other hand, are coffee shops: instantaneous, conversational and oriented around discovery.

We at Aigcmiddleast promoting the marriage of social media and SEO, and running integrated campaigns for our clients aka partners, here are thoughts about that from many sources:

“I do think social sites have some shoulder-brushing with SEO,” he says. “But they are part of a mix of social and non-social elements that help make up a search strategy; they’re not a search strategy in themselves. On that basis I suggest social media’s ability to drive SEO should not be a topic of excitement. We should not all down tools and get behind social media as the next best way to achieve killer SEO.”

Warren Cowan

“Search and social are joined at the hip. They represent two of the main fuel cells in a digital campaign. Search and Social aid one another, boosting one another, while each being an independent entity in its own right. It’s a healthy relationship.”

Andrew Girdwood

“There is a very strong relationship between search engine marketing and social media. Anything that raises awareness of a brand or particular website, such that it encourages people to search specifically for the brand or website, or increases the probability that a searcher might select that brand or particular website over another within a search engine results page (SERP), is always good for search engine marketing.

“There is also a very positive effect in terms of reaching large numbers of people and therefore gaining more links, which is one of the key factors search engines such as Google look at when ranking web pages.”

Teddie Cowell

Our words: it’s not related but it will bring the buzz . it’s like partnership where each partner has seperated job.

Definition of a Social Ad:
 An online ad that incorporates user interactions that the
consumer has agreed to display and be shared. The resulting ad displays these interactions along with the user’s persona (picture and/or name) within the ad content: 
 
1.Data Used for Social Ads: Social ads can use

 1) profile data, such as name, likeness, groups and installed applications, etc.

2) social data, such as the explicit connections between individuals and

3) interaction data, such data that is captured about the interactions between online connections (friends).
 
2.Ingredients of a Social Ad:
 a.Ad Content: Social ads can use profile data or social data in the ad unit itself or in the immediate context of the ad unit to customize the message or allow interaction.

b.Targeting:  Social ads can use profile data and social graph data to target ads. In addition to targeting via standard ad targeting technologies, this social targeting may include the ability for individuals to select ads and deliver them to their social connections (pass-alongs).

c.Functionality:  Social ads can allow some kind of social interaction (sharing with a friend, commenting, collaborative filtering, etc.) within the ad unit itself or in a landing page or interstitial experience. 

3.Context for Delivering a Social Ad: Social ads can be delivered within the context of a social network or social web site where a consumer has established explicit connections with other consumers, or can also be delivered outside of social networks or sites when the following special care is taken with respect to consumer notice:
 
•Clear information about the ad’s context and presentation 
•Clear information about what their social connections will see
•Explicit control over how profile data and social data is used and with whom it is shared
•Explicit opt-in to the data that is to be shared
 
4.Consumer Control: Since it is essential for social ads to be trusted in order to achieve broad adoption, it is important for consumers to have visibility and control of what can be shared with their social connections.  The following special care is to be taken with respect to consumer choice:
•Opt-In:   A social ad should show consumers what would be shared with their friends prior to consumers choosing to share their information, with explicit approval of the message to friends prior to usage. Consumers can waive future notices by opting-in to “auto-sharing,” wherein their consent to share information via social ads is explicit. 
•Opt-Out:  Once they have explicitly opted-in, consumers should also be able to see and control how their information is used within a social ad directly from the ad. For example, they should be able to navigate from the ad to a page hat tells them who is serving the ad, how their information is used to deliver the
ad, and have the ability to opt-out of their information being used in the
delivery of that ad.
 
5.Privacy Guidelines: Overall privacy guidelines should abide by the general privacy principles 

Full article can be found: Social Media Ad Standards

Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five (or 15, or 25). If they’re spending x, you need to spend xx. If they have 20, you need 30.

This sort of one-upping Cold War mentality is a dead-end. It’s an expensive, defensive, and paranoid way of building products. Defensive, paranoid companies can’t think ahead, they can only think behind. They don’t lead, they follow.

If you want to build a company that follows, you might as well put down this idea now.

So what to do then? The answer is less. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of one upping, try one-downing. Instead of outdoing, try under doing. less means:

• Less features
• Less options/preferences
• Less people and corporate structure
• Less meetings and abstractions
• Less promises

Just an idea on current economy !

No one knows everything, and No one knows what is going around the world 24/7.

But :

1. If you mention something to your IT team and within 24 hours didn’t get to know about..they are dumbs.

2. If they don’t read what is going on the world at least once per week …they are dumbs.

3. If they don’t know what blog, techcrunch , twitter,plugins, 404 page means …they are dumbs.

4. If “social media” something they didn’t know…they are dumbs.

5. If online marketing means for them : collecting emails and spam it…yes they are dumbs.

6.If your IT team got a call and refer it to your design company ..yes i want to be honest with you, they are already dumbs to have design company in first place. 

7. If you can’t get into your site and modify it as you want …they are dumbs (unless they were hire after you sign a deal with design company who scamed you already.)

8. If you pay more than $20/month for your site host …they are dumbs.

9.Give them 1 hour to get what SEO means and ask them …No!!! you are surprise from their feedback ..well You hired them.

10.If your IT team said “we don’t know, but give us time” …RESPECT their honesty …then ask after giving them time ..then fire them all, if the answer still: we didn’t get it or we ..somehow, we are something.

TIP: your IT team should be two divisions :

1. One for your company computers related (internal , network, ..).

2. One for your site. (if you have S secretary, who don’t know how to print ..it’s not their responsibilty to handle that S.s issue)

We are building our list of enemies ….

Aigc middleast doesn’t really care about what others think, while we are doing what we have assign to do on same time table we agreed with our clients aka partners on.

Based on above … what the hell is going on jordan? am talking about companies which offer webhost and design (only).

I get it will cost more to build website in jordan than india, but it never should cost more that states ….

Your price should match prices from lebanon ..not more agian not more.

I  do agree that you want to ask for 25k or more, on so creative project that match web2.0 standards, or @ least some how 2009 trends, but to design dead simple site with web1.0 standards and to ask for 19k, 15k or 8k ..who are you gonna  scam ?

Business  is not one shot take it or leave it !

We have been in jordan for 2 months now, only 2 design companies match what we know …rest is scaming .

There is no seo company and social media company in jordan beside us.and if there is one we weclome competitors but from know your size.

We didn’t find small size webhost company impressed us …Big size yes yesterday we found one.

for online advertising we still knocking on doors, and see their works…yet design companies maybe effecting their ideas….

@ end Jordan it secoter (design+ webhost) still live on the idea it’s 1999.

Social marketing is taking the opportunity to engage with people where they are comfortable, rather than broadcasting at them where the company is comfortable. By building relationships with consumers, companies hope that consumers’ own conversations in social settings (on and offline) will build positive reputations for the brand.

Social marketer believes that using marketing to help people rather than sell people is the way of the future.

Social merkters jump at opportunities to solve intriguing problems, whether it’s creating an engaging experience, reinventing a brand, launching a new product, or coming up with an innovative application. By choosing to work across a broad range of industries, we bring a unique perspective to all our projects.

Yesterday amous got DM, about that but we hold the news to make sure it’s not scam..and it’s real her majesty queen rania on twitter …we @ aigcmiddleast wants to welcome her on twitter and to the social media of 2009….

to every e-marketing manager we met …WE TOLD YOU ….TWITTER. soon to come to middle east …VISION HAVE IT. 

Our partners : Jordantimes , Myhospital ” Specialty Hospital” , KHCC, KHCF , Mycancerdays ….The smart clients from JORDAN.

I was reading #socialmedia tweets and one of my followers DM her blog post’s about when you about if your brand accepted on social media or not ..or what i love (after hard times) to call Social Approve.

original post can be found here : Have you arrived? 

Read Jason Bread comment too.

It is important to understand how search engines work,before your website can rank highly in the search engines.

In order for search engines to tell you where to find information, it must find the information first. To find the millions and millions of global web pages that exist, the search engines use programs called ’spiders’, or robots. These spiders crawl the web and build indexes of URLs, keywords found on web pages and other pertinent information.

The search engines are basically made of three parts: the spider, the index and the software.

The spider visits a web page, reads it, and then follows links to other pages within the website. This is what ‘crawling’ is generally referred to. The spiders return to the site on a regular basis to look for changes.

Once the spider has crawled your site it adds all the information it found to the index. Sometimes referred to as a catalogue, it’s like a giant book containing a copy of every single page a search engine spider finds. If a web page changes, then the index gets updated with the new content. Sometimes it can take some time for new pages or content to be included in the index. This means you may see a visit by a search engine spider in your log files, but is not yet indexed. Until your web pages are indexed, it is not available to people searching with search engines.

While each search engine has its own unique way of ranking web pages (algorithms) there are common themes that they all share.

Like in real estate, it’s all about location, location, location. The more prominently you place keywords important to your website, the more relevant your website appears to be for those particular keywords. Frequency also plays a role — repeated too few times and you lose relevancy, yet repeated too many times and you can be seen as spamming the search engines. There is a delicate balance that must be reached between location and frequency.

The weight placed on each location also varies between search engines. That is why search results will often be different among the various search engines.

However, keyword placement and frequency are not all that the search engines look at in order to rank pages by relevancy. There are other variables that come into play that are commonly referred to as “off-page” factors. These off-page factors include the number of incoming inks to your site and click-through measurement.

The incoming links show the search engines how ‘popular’ you are among sites with similar topics or themes. Essentially, the more links or ‘votes’ you have, the better. However, the search engines do have sophisticated techniques that are used to screen out attempts by websites to build artificial links designed specifically to increase their placement in the search engines.

  It’s one of the kool days we had, from the first day we started business in jordan.

It’s Hospitals day by all what this word means… WHY?

As you may know Aigcmiddleast works with one client per market only,

On an other words if your business is hospital, we work with your hospital only on your market, no one before you or after you.(that’s why we are awesome lol).

Today we closed hospital market in jordan  Jordan Specialty Hospital is our client/partner . Thanks for Dr.Fawzi Al Hamouri , Big Hi for the beyond awesome Eng. Reem Kadomi for the fast responds, and most warm welcome we got, each time we had chance to meet, she is such wonderful person.

Hold …..    

The Jordan Specialty Hospital was and is kool enough that they gave aigcmiddleast premission to also offer our services (as donation) to King Hussien Cancer Center  .What was really fantastic that we signed the deal today with SH and we got call informing us our donation is accept for KHCC.

Finally for KHCC  i personally want to thanks : Dareen Al-Khoruy, Sufian Kiswani and the team we met ..for giving Aigc middleast this chance to help them as much as we can, our mission for  KHCC to be one of the best social cancer center on the world.

We just uploaded it …..we are crazy and we change our site design each month …. each month new total new design new ideas, plugins, java…so you know there is something more than FLASH.